As we navigate our way through these uncertain times and try getting our heads around social distancing, lockdown, and things changing from day to day due to the spread of coronavirus, we're forced to adapt our routines. However, it's extremely encouraging to see so many businesses come together and help out on the front line. And, the beauty industry is no exception - from the bigger brands, the independent brands to people, everyone is doing their bit and giving back in these testing weeks.
From giving supplies to hospital workers, donating a percentage of their sales to charities that help individuals, or turning manufacturing facilities to make free sanitiser, they've been leading the charge. Whilst of course, we value products that make us look good every day, but nothing is more amazing than acts that make us feel good. And now, in a crisis it's stepping up to support customers, the vulnerable, key workers and our beloved NHS.
Check out some of the brands that are giving back in different ways to those affected by the spread of the coronavirus.