Yes, We're Still Obsessed With K-Beauty, and These Are the 12 Products We Rate
K-beauty was once seen as a niche trend, but then it put sheet masks and BB creams on the beauty map (the map being #shelfies country-wide) and everyone wanted in. K-beauty made its mark here in Britain thanks to its innovative products that often promise clear, glowing, glass-like complexions, as well as novel delivery mechanisms and quirky packaging (we're looking at you, The Ooozoo and Tony Moly). And, despite Korean beauty having been on our beauty radar for a while now, its popularity sees no signs of waning. That's because the active formulas really work, and the brands constantly innovate. These days, clean beauty is top of many minds, and if you're trying to clean up your beauty act, K-beauty brands like Saturday Skin and Thank You Farmer deliver results without compromise.
Keep reading to discover the 12 K-beauty products — including skin care and makeup — that we think are well worth adding to your shopping list.