Popsugar Beauty Skin Care Best Black-Owned Beauty Brands From Pinterest’s New Shop It's Easier Than Ever to Buy Black-Owned Beauty Brands With Pinterest's Shop Collection 20 August 2020 by Jessica Harrington Image Source: Ceylon As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. In honour of National Black Business Month, which started on Aug. 1, Pinterest launched a new Shop Collection on Aug. 20 featuring all Black-owned brands. In an effort to spotlight some of the amazing companies in the fashion and beauty space, Pinterest rounded up more than 20 brands and 600 products for pinners to discover and shop. According to Pinterest, searches for phrases like "Black-owned business" and "support small business" have increased. The new shopping collection will be able to connect those inquisitive users with new options and expand their knowledge on the sheer number of diverse brands out there. In the beauty category, you'll spot names like Beauty Bakerie, Uoma Beauty, Range Beauty, and many more that offer a variety of hair, makeup, and skin-care products. But that's only the beginning of Pinterest's efforts to make the platform more inclusive. Earlier this month, the social-media platform updated its algorithm to allow users to filter searches by skin tone to receive more personalized, curated results for product recommendations, tutorials, and inspiration. Ahead, we've rounded up the Black-owned beauty brands highlighted in this month's Pinterest Shop Collection and the products you should check out from each. Beauty Bakerie Beauty Bakerie is a vegan and cruelty-free brand known for its smudge-proof lip whips. All of its products have cute baked-good-related names and are super affordable. Beauty Bakerie Almond Chestnut Flour Setting Powder Image Source: beautybakerie.com The Beauty Bakerie Almond Chestnut Flour Setting Powder ($24) comes in seven lightly tinted shades that lock in your foundation and concealer for all-day wear. Beauty Bakerie Almond Chestnut Flour Setting Powder $24 from beautybakerie.com Buy Now Nolaskinsentials Nolaskinsentials is a vegan, cruelty-free skin-care brand that was founded by Jane Ormon. All of the brand's plant-based products were initially formulated for skin with melanin, but they're suitable for all skin types and tones. Nolaskinsentials Oh Whale Aqua Mask Image Source: nolaskinsentials.com The Nolaskinsentials Oh Whale Aqua Mask ($10) is a cooling and detoxifying clay mask made to unclog pores and fight signs pollution in the skin. Nolaskinsentials Oh Whale Aqua Mask $10 from nolaskinsentials.com Buy Now Uoma Beauty Uoma Beauty was created by Sharon Chuter with nods to her Nigerian heritage. It's best known for its unheard of 51 foundation shades and product names inspired by African goddesses. Uoma Beauty Stay Woke Concealer Image Source: uomabeauty.com The Uoma Beauty Stay Woke Concealer ($25) boasts an inclusive shade range and satiny-smooth lightweight full coverage. Uoma Beauty Stay Woke Concealer $25 from uomabeauty.com Buy Now NaturAll Club NaturAll Club was founded by Muhga Eltigani who was frustrated by the lack of natural commercial hair products on the market. The brand makes fresh, refrigerated hair products that don't contain any harmful chemicals and leave hair hydrated and healthy. NaturAll Club Avocado Curl Custard Image Source: naturallclub.com The NaturAll Club Avocado Curl Custard ($20) is powered by rich avocado protein. It offers medium hold for curls and adds shine. NaturAll Club Avocado Curl Custard $20 from naturallclub.com Buy Now Range Beauty Range Beauty was founded by Alicia Scott. She describes the brand as "clean beauty for the forgotten shades." The cosmetic brand offers a variety of complexion products with women of colour in mind. Range Beauty Bali Full-Body Glow Image Source: rangebeauty.com The Range Beauty Bali Full-Body Glow ($16) gives you an overall glow from head to toe. It contains skin-loving ingredients to nourish while you wear it, but won't clog pores. Range Beauty Bali Full-Body Glow $16 from rangebeauty.com Buy Now MFMG Cosmetics MFMG Cosmetics was started as a beauty blog, but has expanded into a full cosmetics brand. It offers cruelty-free and paraben-free colour cosmetics products, including ultrapigmented eyeshadow palettes. MFMG Cosmetics The Power Palette Image Source: makeupformelaningirls.com The MFMG Cosmetics The Power Palette ($32) features six shimmer and six matte shades that offer bold colour payoff. MFMG Cosmetics The Power Palette $32 from makeupformelaningirls.com Buy Now Ceylon Ceylon is a scientifically backed skin-care brand for men of colour. It's formulated to tackle common problems like razor bumps, hyperpigmentation, and acne in darker skin tones. Ceylon Facial Toner Image Source: ceylonskincare.com The Ceylon Facial Toner ($30) helps balance the skin's moisture levels while providing it with additional nourishment using ingredients like witch hazel and lavender. Ceylon Facial Toner $30 from ceylonskincare.com Buy Now Skin CareHairMakeupBeauty BrandsPinterestBeauty ShoppingBeauty News