Bold hair colours and summertime belong together. Case in point: Billie Eilish and her bright platinum blonde hair, or Britney Spears and her pink tint. If you're looking to shake up your look in an even bigger way than just going pink, blue, or blonde, try the "Cruella" hair colour trend.
This edgy colour is inspired by Cruella DeVil (the Emma Stone version) but with a twist that makes it super wearable. "After going through 2020, quarantines and lockdowns, people can get away with bolder looks," Devin Toth, stylist at New York City-based Salon SCK, told POPSUGAR. "There are a few different versions of this hair colour trend — the most popular block colour version is making the bottom half of your head platinum and the top half of it black."
"There are a few different versions of this hair colour trend."
In need of some proof of just how wearable this hair colour is? Check out Selena Gomez's latest blonde shade, which features her signature dark hair colour peeking out from underneath. If it's cool enough for her, it's most certainly cool enough for us.
The "Cruella" hair colour trend also looks amazing with a ponytail or updo, making it perfect for warm weather — just look at Sable Yong's bubble ponytail by NYC-based colourist Elizabeth Hiserodt, as an example. "[This] looks really cool in a ponytail that's brushed straight back — not too high or too low — just right where the line between the two colours are."
The colour block style works on all hair types, but Troth recommended exercising caution when going blonde depending on your base. Then, to keep the new shade from turning yellow, be sure to use a purple shampoo when you wash and hydrate your ends often. "I also recommend periodically using Shu Uemura Essence Absolu Overnight Hair Serum (£30) so that your hair colour can thrive without sacrificing its health and integrity."
Find more "Cruella" hair colour trend inspiration ahead.