Gillette Venus wants you to say the word "pube" so much that the brand made an entire song and illustrated video about it. As part of the body care brand's new Venus for Pubic Hair & Skin Collection, they launched a #SayPubic campaign to help women reclaim the often embarrassing and taboo topic.
"The Pube Song," illustrated by Sacha Beeley, stars an average pubic hair singing about the woes of being a hair from down there. It starts by singing, "I'm just a pube, and it's not fair, all I ever wished to be was just another hair. But when they got one look at me, the ruling from society was 'Ew, not you.'"
Venus surveyed 250 US women in 2021 and found that a majority of them would prefer to use anatomical terms like pubic but don't actually do so — most likely because it's deemed inappropriate or "weird" by society.
"We've found that more women are dissatisfied with caring for the pubic area than anywhere else on the body, in fact, 56 percent of US women wish there were more accurate descriptions and imagery in society of women grooming their pubic area," said Kristin Monaco, a senior product research engineer for Venus, in a press release. That's why the new Pubic Hair & Skin Collection is focussed solely on this area and contains four pubic-focussed products: a smoothing exfoliant, a shaving gel, a razor, and a soothing serum.
"The Pube Song" wants to normalize doing whatever you want with your pubic hair by singing, "Why the mass hysteria about the pubic area, there's nothing diabolical about this little follicle. So take care of us, your pubic hair, if you trim, or you save, or you're bare down, whichever ways your way, it's all OK."
This campaign aligns with the major shift that's happening with the beauty standards surrounding body hair. More people, women especially, are feeling empowered to do what feels right for them rather than feeling like they have to follow the "norm" — and it's about time.