Skip Nav

Winter-Gold Hair-Colour Trend For 2023

The "Winter Gold" Hair-Colour Trend Is Taking Over Hollywood

Winter-Gold Hair-Colour Trend For 2023

  • "Winter gold" is going to be a popular hair-colour choice for 2023.
  • The colour is perfect for those with medium- to dark-brown hair.
  • Stars like Hailey Bieber, Lily Collins, Kaia Gerber, and Olivia Wilde have already debuted winter-gold hair this year.

With Halloween behind us, it's time to officially transition for winter. For some, this means opting for winter nail designs, while for others, it means experimenting with new winter makeup looks, but if you're the kind of person who likes to celebrate winter with a new hair colour, we have just the thing. While "flannel highlights" and "honey chestnut" are all great options, the "winter gold" hair-colour trend deserves to be at the top of your list.

No matter your base colour, adding golden tones to your hair can warm up your overall look in the cooler months. Winter gold, in particular, is perfect for medium- to dark-brown hair. "[It's] a brunette shade that uses gold as the dominant tone, rather than red, chocolate, or ash," celebrity hairstylist and Evo Hair brand ambassador Tom Smith says.

Stars like Hailey Bieber, Lily Collins, Kaia Gerber, and Olivia Wilde have already debuted the winter-gold hair colour, further proving just how hot the particular shade is going to be this year. At the salon, Smith says to ask your stylist for a level six or seven shade of brown with golden tones — a pro will be able to tailor the look ever so slightly to complement your skin tone. Those hesitant on fully committing but still interested in testing the look out can "try using demi colour if you're currently a lighter tone."

If you do opt for the real deal, Smith has some tips for maintaining the golden-brown look between salon visits. "You can maintain the shine and golden reflections at home with pigmented conditioners that add extra gloss," he says.

Keep scrolling to get inspiration for the winter-gold hair-colour trend.

Latest Beauty