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Where to Buy Monday Haircare in the UK

Monday Haircare's Bestselling £4 Shampoos and Conditioners Arrive at Tesco This Month

Where to Buy Monday Haircare in the UK
Image Source: Monday Haircare

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In the beauty industry, it's rare that a humble shampoo and conditioner reach sellout status. A highlighter created by a well-known beauty vlogger? Sure. A hot tool that makes your hair look like you left the salon? Makes sense. But for a shampoo and conditioner to sell as fast as Monday Haircare's products have around the globe is practically unheard of. When the brand, founded by New Zealand entrepreneur Jaimee Lupton, launched in New Zealand and Australia, six months of stock sold out in four weeks. When it reached America in January 2021, it sold over half a million bottles in less than two months, with seven bottles selling per minute. And now that Monday Haircare has finally arrived in the UK, we won't be surprised when the pretty pink bottles once again begin flying off the shelves in record numbers.

Monday Haircare is all about making luxurious hair-care formulas more accessible. "I was using all these really cool, interesting, efficacious beauty products from brands like Glossier and The Ordinary, who had begun to democratise the industry with affordable and accessible products that worked," Lupton told POPSUGAR ahead of Monday Haircare's UK debut at Tesco. "But there just wasn't anything like them that I enjoyed using when it came to hair care: there was such a big gap between 'salon-quality' brands and those in the supermarket. I thought, why shouldn't you be able to get shampoo and conditioner that has all those values you want from a product — like being free of SLS, parabens, and animal testing — in a more accessible setting? The markups in the beauty industry can be extortionate, but why should good-quality hair care be expensive simply for the sake of it?"

Image Source: Monday Haircare

Determined to prove that you could make pretty, premium hair care available at the supermarket (minus the shouty labels and stale marketing), Lupton got to work. And after lots of market and consumer research, and consulting a hair specialist with years of experience, Lupton settled on four different shampoo and conditioner formulas for the range: Smooth, which is ideal for frizz, curls, and coils; Moisture, which is great for dry hair; Volume, which is especially for thin, fine, or oily hair; and Gentle, which is for hair and scalps that need a little extra TLC. "We wanted to ensure the range was targeted and streamlined so that there's no guessing about which formula will be right for your hair," Lupton explained.

Before Monday Haircare arrived in the UK, I read a lot about how good the shampoos and conditioners smell, and I was curious to know the secret behind the soft, floral fragrance. "I knew I wanted Monday to have its own scent, like a signature fragrance — something that was easily recognisable and would make you enjoy using it. Let's be honest, getting around to washing your hair can be a bit of a chore at the best of times!" Lupton said. "Of course we had to work to balance that, because some people find fragrance overpowering, and we wanted to avoid anything that would irritate the skin. So we landed on a subtle fragrance that's based on gardenia."

Image Source: Monday Haircare

A big part of Monday Haircare's appeal is its pretty pink, Instagram-friendly bottles with an atypical rectangular shape. (The only other brand I've seen this from in hair care is Kevin Murphy.) The reasoning behind the bottles, however, wasn't just to make them aesthetically pleasing — there was also a sustainability angle. "When they're packed into a box, they fit snugly and there's no wasted space," Lupton explained. "Think of it as taking up every corner, which you just can't achieve with a round bottle." When it comes to the bottles themselves, they don't feature sticky labels — instead, all of the information is printed directly onto the bottle using soy-based inks — and they can be recycled, the pump included. "We're almost ready to launch our Refill Pouches, which means people will be able to hold onto their bottles and refill them, using far less plastic than if they were to buy new ones," Lupton added.

If you ask people their favourite day of the week, my guess is Monday would not be high up on most of their lists. I was was curious, then, how Lupton settled on the name "Monday Haircare" for the brand. "We wanted the brand to be about everyday good hair — that idea that you don't have to save a good hair day for when you have something on, or you're heading out, or a Zoom job interview. Beauty these days is much more about how we feel in those in-between moments," she said. "To be totally honest, we tossed around Friday for a minute, but it looked terrible when we mocked it up on a bottle. That forced me to rethink, why should Friday get all the attention? Monday is when you set your intentions and goals for the week: you have a fresh slate and the whole week ahead of you. I really loved that optimism for Monday." Turns out, so did everyone else.

Monday Haircare is available in the UK at Tesco from 19 July. Keep reading to see and shop the entire range.

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