100% Pure was founded in 2005, with the aim to provide healthy skin care, cosmetics, and bath and body products. 100% Pure promises the products are "natural and 100% cruelty-free, 100% free of artificial colours, artificial fragrances, synthetic chemical preservatives, and all other toxins."
We recommend: Gemmed Luminizer: Moonstone Glow (£27), Liquid lipsticks (£19).