SFX Look 5: How to Do It's Pennywise the Clown Makeup Step 1: Cover the eyebrows using a glue stick. Using a sponge, evenly apply white paint all over the face. Let it dry completely and press on mattifying loose powder. Pick soft matte brown and charcoal eye shadow shades to sculpt sharp cheeks and the forehead, chin, jaw, and perimeter of your face. Image Source: POPSUGAR Photography / Benjamin Stone