SFX Look 5: How to Do It's Pennywise the Clown Makeup Step 2: Cover the eyes in black eye shadow so they look sunken in. Extend the sculpt to the side of the nose and connect the inner corner of the eyes to the brow bone for a more sinister look. Make sure to line the upper and lower lash lines with black eyeliner to blend it all together. Image Source: POPSUGAR Photography / Benjamin Stone