Best Female-Owned Direct-to-Consumer Beauty Brands
8 Female-Run, Direct-to-Consumer Brands That Prove Sisters Are Doin' It For Themselves
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Mom and wife Gregg Renfrew founded this multi-level marketing company that you may have seen be sold by representatives via Facebook or other social media. Although the MLM system is a controversial one, Beautycounter has transcended that status through its superior, healthy products. One of Renfew's goals with the line was to give customers a way to buy chemical-free beauty products. The brand even has a "Never List" of harmful ingredients that you won't find in its lineup. Plus, the products — which range from lip gloss to moisturizer — are luxurious and effective.