The CoverGirl Roses TruNaked Eyeshadow Palette ($12) is a newer product from the brand, but we already predict it will become a staple. The soft, rosy colors are so versatile — wear the lighter shades to the office or make a plum smoky eye at night. Wet the darkest shade and use it as an eyeliner. We love that affordable palettes are becoming a bigger trend in drugstores.