"I've been using Tatcha The Pearl ($48) since before it launched in May, and anytime I show a before-and-after photo of myself, I get endless requests about what product I use to brighten up my under eyes. It's not a concealer; rather, it treats fine lines and hydrates the delicate skin, while simultaneously fading any shadows plaguing that area. The formula really takes the term 'Look alive!' to heart." — Kirbie Johnson, beauty host