Dip the brush in for your first application, and you'll notice the product is rather liquidy. But that's not a bad thing! The hydrating formula includes carnauba wax that keeps lashes soft as well as antioxidant-rich vitamins E and C. I find my lashes are quite wet after the first coat, and I like to let it dry for about 20 seconds before applying a second, more lengthening coat.
You won't find parabens, mineral oils, phthalates, triclosan, sodium laurel sulfate, or gluten in the ingredients list. Without any of the bad stuff, the soft mascara leaves your lashes malleable with no clumps in sight. That means there's also zero flaking, even after a full day of wear. (And yes, it's vegan and cruelty-free, too).
Image Source: POPSUGAR Photography / Macy Williams