Best Drugstore Purple Shampoos Under $15
These 4 Outstanding Drugstore Purple Shampoos Have Saved Me Tons of Money
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Celebrity hairstylist Kristen Ess isn't wrong — this shampoo is The One ($12). Sometimes I'll purposefully wash my hair a lot with it to get a cool faded, pastel look. If I want to keep things more vibrant, I'll go five days before washing again. However I use it, the final effect is always purposeful, and never brassy.