Lottie London often uses celebratory occasions for good causes. Having previously used Halloween as a means to encourage consumers to donate blood, it is now raising awareness for another important topic this Valentine's Day. It's "Consent to Kiss" campaign aims to help others feel safe online, and better armed from sexual harassment, cyberflashing, and unwanted attention on the internet and social media.
The topic is an important one. Recently, Emily Atack raised awareness of the issue via her superb BBC documentary where she opened up about the sheer amount of unsolicited and explicit images she is sent on a daily basis. Furthermore, a recent YouGov survey carried out by UN Women UK found that a huge 45 percent of women would not report sexual harassment because they have no trust that anything would be done and they don't know where to report it.
That's why Lottie London has partnered with Brook, a leading sexual health and wellbeing charity which supports, trains, and educates others on safety in relationships. The brand is donating 10 percent of sales from its Valentine's collection to the charity. The range itself includes an adorable Heart-Shaped Lip and Cheek Stick (£6), a Totally Mint Eyeshadow Palette (£6), and a new Oil Slick Lip Oil (£6).