On Practicing Sustainability in and Out of the Beauty Space
"Any company with sustainability and reducing their carbon footprint at the forefront of their mission is great," Van Ness said. "It's all about the way we come together and make small decisions toward a greener future."
What does that look like for him, exactly? It means reusing glass water bottles, not throwing away uneaten food, stocking up on travel-size beauty products "so that I'm not buying multiple big containers of things that get taken away at the airport." Oh, and then there's scraping every last remnant from inside the product (which "is actually a lot more than you think," he noted). "That way, you are cleaning the inside of the bottle, making sure whatever product is on the inside of that packageing isn't going to contaminate the recycling of other products you're trying to recycle."
"It's all about the way we come together and make small decisions toward a greener future."
He's also partnered with Getaround, a peer-to-peer car-sharing app that lets you list your own or ride with others right in your neighbourhood. "It reduces the carbon emissions so greatly," he said. "For every car that we get involved in ride share, it takes more cars off the road. It also makes car ownership more accessible to people in varied economic rates."