Six months before the Alya Australian Pink Clay Mask (£30) officially launched in the UK via Beauty Bay, Brits shipped £1.3 million worth of the mask over. What's all the hype about? Sure, the pale pink colour of the mask (reminiscent of bubblegum or ballet tutus) and the fact it's both vegan and cruelty free probably have something to do with it. But it's also because the formula truly works wonder on dull, stressed out skin. Kaolin clay is the first ingredient on the label, which sops up excess oil and grease, aloe vera and witch hazel soothe and treat spots, while lactic acid and fruit enzymes break down dead skin cells. Leave this on for just 10 minutes and you'll notice your skin looks brighter, feels softer, and your spots look less red and angry than before you put it on.