When it comes to Tom Ford in Cherry Lush (£40), paying the extra pennies is worth if it you're after a foolproof pinky-red hue. "Cherry Lush is one of my ultimate go-to lipsticks for the red carpet because it suits everyone and it's creamy texture stays put — honestly," said UK-based makeup artist Georgina Graham. Not only that, but "you feel like a golden Hollywood film star when you use it because [the shade] just exudes glamour."