Founded by a former beauty editor in Brooklyn, Ellis Myth gets a place on this list because the brand reminds me of home and weekends spent getting brunch in Williamsburg or biking through Greenpoint with my sister. But it's not just the nostalgia factor; Ellis Brooklyn Myth Eau de Parfum (£80) is honestly one of my favourite scents of all time (it's one of the only ones that came to the UK with me). I consider the fragrance a "nude scent" because, to me, it evokes the smell of naked skin. It's creamy yet delicate (thanks to orchid and musk), floral yet clean (that would be the jasmine and pink lotus), and sexy in the most understated way.