Yeah, yeah, I know Kylie Jenner had a lot to do with putting liquid lipstick on the map, but so did Anastasia Beverly Hills, which launched its long-wearing liquid formula at around the same time (both came out in 2015). In my opinion, the Anastasia Beverly Hills Liquid Lipstick (£20) is one of the best options on the market, not just because the staying power is mind-blowing (you can house a burger and chips and it won't budge), but also because it comes in a whopping 33 shades, a range that includes something for everyone: easy-to-wear neutrals, statement-making reds and pinks, and even a few unexpected hues like teal and purple.