"I find that clean beauty brands can be hit or miss when it comes to makeup, but I'm always happy with Ilia — from the colour payoff to the packaging, I routinely love what they come up with. Ilia The Necessary Eyeshadow Palette in Cool Nude ($38) is my latest favourite. There are six neutral shadows, four of which have pretty mauve undertones that complement my skin and eye colour. And, I know I'll use all of these shades, which is especially unique (read: never happens) for a palette." — Dawn Davis, senior native editorial director, Beauty