6 Best New Beauty Brands Beauty Awards 2019
You Voted: Saint Jane Is 2019's Best New Beauty Brand of the Year — Plus 5 Runner-Ups
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Everyone — regardless of gender identity — is included, thanks to cosmetics company Fluide. The cruelty-free brand doesn't just showcase a diverse set of models in its ad campaigns and marketing materials, but Fluide also puts its money where its mouth is and donates a portion of profits to LGBTQ+ rights organisations, because, honestly, why wouldn't they?