"I love a good long-lasting lippie, but I can't say I don't question what's in the seemingly indestructible formulas. Honest Beauty's vegan matte liquid lipsticks are powered by clean ingredients but still offer that colour payoff I like. The newest shade, Love ($13), is the perfect rich, red hue for fall that I find myself gravitating towards day after day." — Jessica Harrington, associate editor, Makeup.com and Skincare.com