"I couldn't tell a goji berry from a pomegranate at the grocery store if you paid me (but I'm willing to try if that's on the table for you), yet that's exactly what makes Phyto-Active Skin Firming Face Mask ($60) work so well. It's packed with proprietary stem cell technology to boost skin regeneration — which proved to be true after using this twice a week for a month, despite also eating the kind of foods grocery stores would be embarrassed of selling. I've never looked glowier." — KC