The Best Indie Skincare Products at Sephora 2019
9 Indie Skincare Brands You Should Know — and They’re All Stocked at Sephora
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There are so many often-confusing ingredients in most products, so it makes sense that some brands want to strip their products down to just the main ingredient that actually gets the job done. It's also important to have clear explanations of what the product is, who it works for, and how to use it.
And there you have the reason for The Inkey List. Founded by a former Boots' beauty buyer and product developer, this affordable skincare line is doing away with cute-yet-mysterious product names and relying on a star ingredient and purpose like Polyglutamic Acid Hydrating Serum ($15), Alpha Arbutin Brightening Serum ($12), Polyhydroxy Acid (PHA) Gentle Exfoliating Toner ($11), and Retinol Anti-Ageing Serum ($10).
The Inkey List has been stocked at Sephora since 2019, and each of its products feature one main ingredient to address skin concerns from dryness and dullness to oil control and breakouts. The brand's slogan is "your beauty translators," and even the pronunciation of the main ingredient is right on the front of the tube or bottle.
Oh, and they're all also under $15.