Best Hair Products Launching in 2020
27 of the Hottest Hair Products Launching in 2020
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Procter & Gamble's first new haircare line in four years is Waterless, a brand developed to promote water conservation by creating products that cure every hair concern from frizziness to flatness without the need of a single drop of water. Its Curl Milk ($8, launching in January) is a moisturising leave-in treatment that's ideal for curly to straight hairstyles.