Best Hair Products Launching in 2020
27 of the Hottest Hair Products Launching in 2020
18
Natural hair deserves natural products, and Emerge's My Everything Hair Styling Butter Cream ($7) fits the bill. Ideal for curly hair types, this rich, buttery formula controls frizz and provides flexible hold, plus it's free of sulphates, parabens, silicones, and mineral oil (you know, the bad stuff).