"I've loved the Kopari Beauty Coconut Deodorant (£13) since it launched back in 2018, and turns out I'm not the only one. When it became available on Amazon in the US, it sold out five times. Yup, five.
So what makes it so good? First off, for me, it's the smell. Like all of Kopari's products, it contains and smells like coconut, which I absolutely love. However, I know a lot of people who don't like the smell of coconut, so if that's you, then you probably won't be into the original formula (although, I highly recommend checking out the fragrance-free version they make now).
I love the texture, too. The clear, solid gel glides on easily without any dragging or crumbling, and because it's transparent and aluminium free, it doesn't cause stains on your clothing. I have also never found this formula irritating. In fact, I actually think it keeps my armpit skin soft — I never knew needed to be softer until using this regularly.
As for how it works: the main reason I've used the Kopari deodorant for so long is because it works the best of any natural deodorant I've tried. It keeps me smelling freshest the longest — pretty much the entire work day — which is due to the fact it contains a combination of coconut water and sage and coconut oils, the latter of which have antibacterial properties that help kill off the bugs that make you stinky. What this doesn't do, like many of the deodorants on this list, is keep you dry, because it's not an antiperspirant. As for big events or very hot days, I usually switch to a formula with aluminium to keep from getting sweat marks under my arms." — Sophia Panych, content director