College student Katie Sones founded Lipslut after watching the inauguration of President Donald Trump in 2017. She wanted a way to inspire social activism through her passion for makeup, thus creating the viral F*ck Trump Matte Liquid Lipstick. Since then, she's raised hundreds of thousands of dollars by launching a handful of other lip products to help various causes — from anti-sexual harassment organisations with the sale of its F*ck Kavanaugh Lipstick to the Feminist as F*ck Lipstick ($20) that supports the women's march — and donating 50 percent of the profits toward women's charities.