The Best New UK Beauty Product Launches of July 2020
The Best New Beauty Products Launching in the UK in July 2020
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As the name suggests, the new Shiseido Waso Silky Sakura Mochi Mask (£10) is inspired by Sakura mochi, the rice-based Japanese dessert made to celebrate cherry blossom season in the spring. And it pays homage to the sweet treat in more ways than one: First off, there's the mask's soft pink colour and the fact it's infused with both sakura leaf and rice extract, which together help protect the skin and make it glow.
Then there's the textures — yes, textures, because this DIY mask starts off as a powder (perhaps like the rice powder you would use to make mochi), and then transforms into a bouncy-paste — much like a finished mochi treat — when mixed with water. Spread the mask over your skin and not only will the ingredients help moisturise your skin, but they will also create a warming sensation that lasts for five minutes to help boost circulation. Remove after five minutes and your skin will be softer, plumper, glowier, and we bet the adorable-ness of it all will also leave you with a smile on your face.