The Best New UK Beauty Product Launches of July 2020
The Best New Beauty Products Launching in the UK in July 2020
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Living Proof's dry shampoo is a beauty editor favourite, and this month, you can get it in extra-large bottle. The Living Proof Jumbo Size Perfect Hair Day Dry Shampoo (£27) contains 355ml of the oil-absorbing, odour-neutralising, grime-removing powder that leaves your hair looking (and smelling) fresher and less greasy.
What makes this specific formula so good? In addition to traditional dry shampoo ingredients (rice starch, cellulose, zeolite, and hydrated silica), which absorb sweat and excess oil, it also contains OFPMA, a proprietary molecule that coats hair, making strands slippery to help easily remove the powder, dirt, and oil. Spray the powder throughout your hair, then brush or massage out the powder after about a minute, and the particles — loaded with sebum, sweat, and odour — are massaged or brushed away as you go. You can actually see the white flakes on your shoulders when you're done (so maybe wait to get dressed until after you've used this).