Best Black-Owned Beauty Brands at Sephora
We're Grateful Every Day For These Black-Owned Beauty Brands We Can Easily Shop at Sephora
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Launched in 2017 by Dallas-based entrepreneur (and former hair salon owner) Julian Addo, Adwoa Beauty has been stocked at Sephora since May 2020, earning top ratings from other shoppers ever since. The clean products cater to multicultural hair textures including kinky, curly and wavy, and feature natural ingredients like shea butter, nettle extract, and grapeseed oil.
Founded out of the knowledge that nourishing scalps will result in healthier styles, the line is named "Baomint" as all products also include baobab and peppermint oils to treat dryness and promote growth. Both damaged and thriving hair can benefit from the wide range of oils including sweet almond, rosemary leaf, and lavender found in the Baomint Leave In Conditioning Styler ($24), and in their other moisturising products like this shine-inducing oil and a rich deep conditioner, too.