Best Black-Owned Beauty Brands at Sephora
We're Grateful Every Day For These Black-Owned Beauty Brands We Can Easily Shop at Sephora
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Founded by Kristen Noel Crawley, KNC Beauty is the company we have to thank for those cute lip masks that have popped up all over Instagram. The biracial former beauty columnist actually got the idea for this product while on a trip to Tokyo where she noticed a ton of lip masks but a lack of natural options . . . and thus the brand was born back in 2016.
The collagen-rich lip masks — like the All Natural Infused Lip Mask- 5 Pack ($25) — help prep for lipstick (or fight the elements) while the All Natural Retinol Infused Eye Mask- 5 Pack ($25) works on those pesky under-eye circles (with an equally Instagrammable shooting-star design).
Stocked at Sephora since 2019, the brand already counts POPSUGAR editors and celebs like Selena Gomez and Emma Stone as fans — if you're not already, are you next?