You've heard it a million times this year, but right now it's all about the eyes. Where I used to run out of the house without mascara if it was just for a quick errand, now I wouldn't even think of skipping it. I'm not a big eyeliner person so my mascara really carries the weight of my entire eye makeup look and the Urban Decay Lash Freak Volumizing & Lengthening Mascara ($25) makes my eyes pop with just two quick coats.