Known for their vitamins, probiotics, and powder supplements, wellness brand debuts their first "topical supplement" in the form of a serum. The Nue Co. The Nue Co. The Pill (£65) contains 27 high-potency, active ingredients that the company claims gives your skin everything it needs in one daily dose — from exfoliating and hydrating, to calming down inflammation.
The serum took two years to create and promises to improve your skin in 30-60 days. It contains a laundry list of familiar, and maybe not-so-familiar skincare ingredients: There's caffeine and bilberry extract to reduce surface inflammation and tighten the skin. For hydration, there's hyaluronic acid, glycerin, and sodium PCA. And to brighten, smooth, and resurface the skin, the serum relies on a blend of plant-derived AHAs that produce lactic, glycolic, citric, malic, and tartaric acids.