"Why did I create this? Why does the world need another mascara?" makeup artist Charlotte Tilbury said over Zoom for the virtual launch event of her new Charlotte Tilbury Pillow Talk Push Up Lashes Mascara (£23). "I wanted something that was universally flattering, which is very much the world of Pillow Talk. I wanted something glossy and healthy, not crumbly and dry, and I wanted something that really holds lashes up without that concrete-y feeling." And it appears Tilbury has done just that, POPSUGAR associate editor, Tori Crowther, discovered after testing it out. The light-as-air formula really extends and stretches out lashes, adds volume, and keeps lashes lifted and curled for hours and hours. The paddle brush-shaped wand takes some getting used to, but it's the secret behind your lashes looking long and fluffy, minus any clumping.