The first thing I noticed when applying the Bread Beauty Supply Hair Wash Gentle Milky Hair Cleanser ($20) was its lather . . . and it made me do a double-take of the label. Typically, the sulphate-free shampoos I've used don't offer much in the way of foam — a small price to pay to not have the stripping that often accompanies bubbles — but this cleanser is in fact sulphate-free as well. In addition to a definite clean feeling, my hair felt more moisturised right after rinsing it out (thanks to argan oil and aloe vera juice inside).
Oh, and speaking of clean: This lightweight shampoo (and the rest of the Bread products) are also vegan and cruelty-free.