What Inspired Her First Endeavour Into the Beauty Industry
Because this is Beer's first makeup collection, she wanted everything to be perfect for her fans (which includes 20.2 million followers on Instagram). "I am a Morphe fan on my own, so when they came to me wanting to collaborate, I was superexcited," Beer said. "I wanted to make sure that I could make something that I could actually genuinely use and it [included] colour tones that I wanted. I was just really involved in the entirety of the process."
While she tends to go sans any makeup during the day, Beer's favourite thing is to go all-out for special events or at night, and she wanted to create a collection that would allow her to do that. "If I could I would definitely have a full beat during the day," said Beer. "I have really acne-prone skin so I try to give my skin a little bit of a break during the day . . . then at night I go full glam."