Black-Owned British Curly, Afro, and Natural Haircare Brands
10 Game-Changing Black-Owned British Hair-Care Brands That Are Totally Worth the Hype
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Born in Sweden, founder Badria Ahmed didn't have many options when it came to styling her tight coils, which led to her creating Holy Curls. The all-natural hair-care brand is geared toward wavy, spiral, tight, or kinky curls.
Hero product: The Holy Curls Discovery Kit (£28)