Our Editors Put At-Home Hair Colour to the Test In 2020
Our Editors Can Attest: 2020 Was the Year of the At-Home Hair Colour, For Better or Worse
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"I tried the As I Am Curl Colour In Cool Blue ($8) as a way to play with some temporary colour that I knew I could get rid of during my next wash. Aside from how well the colour took to my hair, what I was pleasantly surprised to see was how bouncy and moisturised the formula made my hair feel. This product immediately got an A+ from me, though I (and my stained-blue fingers) wouldn't recommend attempting to apply this without a pair of gloves on-hand.
If you're like me, and want to have fun with colour without the commitment, this is your ticket." — Danielle Jackson, assistant beauty editor