Zendaya's Makeup Artist Sheika Daley On Her Career in Beauty
The Hustle That Made Sheika Daley: From Strip Club Makeup to Red Carpets Everywhere
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"Even now, I don't think I've reached 'success' yet," she said. "I still see myself as this little girl or teenager, trying to convince my parents that this is what I'm supposed to do. I'm always going to be that no matter what, no matter how successful I am."
To achieve success as a makeup artist, Daley admits, it should be less about notoriety or acknowledgement, and more about taking care of the people around you. "Success for me is making sure that my mom and dad don't have to work anymore, or that I can put them in a nice house they can retire in. That my son has everything he needs. I'm not there yet. So I'm still grinding. The head is still down."
This is the one thing she wants to teach other up-and-coming artists in the industry, "because I feel there's so many artists out there that are more caught up with being the celebrity itself than providing a service," she said. "My legacy is not fame — it's the art, it's the craft. Fame is not what's going to take you to the next level. It's your loyalty, it's your work ethic, and it's your ability to be consistent."
She added: "Oprah once told me, 'Do your best and the right people will notice.' And that's all I've been doing my entire career — the best that I can do. The people that are meant to notice will. I know I still have a lot of work to do. There's more for me to give."
Put simply: the show for Sheika Daley — even all these years later — has only just begun.