TikTok alone has been the primary platform through which we've seen the emergence of dozens of wacky-but-effective skin-care trends and hacks in the last year, like skin "slugging," which is the act of applying Vaseline or a petroleum-based balm at the end of your skin-care routine to seal in moisture; skin "icing," or applying ice or cold products to the skin to reduce redness, inflammation, and/or puffiness; and the use of medicated hydrocolloid bandages to treat acne.
The app — along with Twitter, Instagram, and YouTube — is also where some of the most trusted creators in the business have been able to make names for themselves. That includes Garrette, who was named a Fenty Skin ambassador when the brand launched last summer, Tiara Willis (Makeup For Women of Colour), who's widely known for "bullying" her followers into wearing SPF, daily, Hyram Yarbro (Skincare by Hyram), who often shares reviews of products released by some of the buzziest brands out there, and Nayamka Roberts-Smith, LE, better known to her followers as LaBeautyologist. Of the four names listed, Yarbro is the only one who isn't a licenced professional, but his product knowledge has gained him the respect of nearly 7 million TikTok users, 4 million YouTube subscribers, and thus, the power to make or break a brand.