For some influencers, it's not just their skin-care knowledge that's allowed their fame to skyrocket online, but also their commitment to recommending quality products sold at prices that are more accessible to their younger audiences. According to Omnicore, 41 percent of TikTok users are aged between 16 and 24 and likely can't afford to splurge on luxury skin-care products, which is why brands like CeraVe and The Ordinary thrive on the app thanks to their budget-friendly formulas that have even received Yarbro's seal of approval.
All of the evidence suggests that social media has tremendously changed the way people view skin care, and if you're lacking knowledge in this department, sourcing your tips online can be an easy and fun first step — but to be clear, it shouldn't be the only place you look. While trying out new products is a great way to learn about your skin and how it reacts, you always want to check with a certified skin expert or dermatologist before trying new treatments (or have a reaction).
After all, the health of your skin is way more important than any trend you find on the internet.