"Iʼve always had a love for the classic gold undereye mask, but I wanted to develop something for KNC Beauty that was a bit more playful and that could live within the DNA of my brand. My goal was to create a custom shape that would make a statement when you put it on. In total, it took over a year of product sampling to get the design and colour just right for this mask. There was so much attention to detail that went into it, and I think it continues to resonate with our customers even now. Iʼve always had the concept of developing products that turn your face into a work of art, and I love that our star Retinol Infused Eye Mask ($25 for 5) has been a special moment for so many people."