"One of the first pinch-me moments I had with my brand was when I got the call from Cassandra Grey that she wanted to include KNC Beauty on the Violet Grey website. Iʼve always admired her as a woman and as a business owner so it was completely surreal having her support there in the beginning. Another recent moment was landing on Allureʼs Best of Beauty list for our Star Eye Mask last year. It was the most serendipitous way to end 2020, watching things come full circle in that way. I would also say that developing the KNC School of Beauty has been such a fulfiling process for me, and Iʼm so thankful for the wonderful conversations and opportunities that have come from it. For me, the feeling of success really hits every time I overcome a new hurdle and see the fruits of my labour on the other side."
While the brand is already a celeb favourite, there is one person she'd love to see her products on (and we don't blame her): "Beyoncé! Sheʼs a personal role model for me, and Iʼm just so inspired by her character and strength. It would definitely be a pinch me moment."
Image Source: Courtesy of Kristen Noel Crawley