Loopeco is a new brand to launch in the UK with a focus on sustainability and a mission to create a closed-loop economy where everything is shared, repaired, reused, or recycled. The minimalist products are the first in the market to be housed in box packaging that is embedded with seeds and using vegetable ink, making them plantable and compostable. Simply cover the box with 3mm of soil, place in a sunny spot, and water to watch the flowers grow. As for the products, we particularly love the Loopeco Nutrient Rich Cream Cleanser (£29), which is a clay formula that gently removes all makeup and grime from the day. The blend of pink clay paired with hyaluronic acid and green tea helps to hydrate the skin whilst removing impurities. The uplifting blend of ylang-ylang, jasmine, and vanilla helps make it a total delight to use, too.