When Monday Haircare launched in New Zealand and Australia, six months of stock sold out in four weeks. When the brand reached America in January 2021, it sold over half a million bottles in less than two months, with seven bottles selling per minute. And now that the brand has officially launched at Tesco in the UK, we won't be surprised when the pretty pink bottles once again begin flying off the shelves in record numbers.
If you're not familiar with this Instagram-friendly brand, it sells good-looking, high-quality shampoos and conditioners at more accessible price points (they're 4 quid at Tesco!). There are four formula ranges — Smooth, Moisture, Volume, and Gentle — including the Monday Haircare Gentle Shampoo (£4), which we've already added to our digital shopping carts the morning it launched on the 19th.