While there was some stiff competition, this EM Cosmetics So Soft Multi Faceplay ($30) occupies my number one spot. Like almost every product I've tried from the brand 一 and I've tried many 一 this launch is well thought out and lives up to its claims. Like the name says, the formula is incredibly soft. It almost melts as it makes contact with the skin, and yet it's not messy or difficult to work with whatsoever. It's highly pigmented, blends with almost no effort at all, and has impressive lasting power.
Plus, the cream formula transforms into a powder-like finish so it never appears overly greasy on the skin. The brand also managed to do with four shades what many brands struggle to accomplish with a larger offering: create an incredibly inclusive shade range. With just two warm shades and two cool shades, almost everyone can find a shade that flatters them because of the range of depth, buildability, and blendability that these bronzers provide.