As art imitates life, so does the makeup in House of Gucci. "With Gucci, because of the matter of the movie, we went quite big," said Carboni. "The makeup was very bold, because so much of the times was all about bold makeup, and also this is Gucci. We pushed our boundaries."
Yet, it also told a story. For Lady Gaga, Patrizia Reggiani's makeup evolved with the decades as her status within the Gucci family pulsed. "We had to take her character through multiple decades," said Tanno. "There was graduation of the type of makeup and the style, whether it was the shape of the eye that reflected the era or the lipstick. Something that was difficult to find with modern textures was the finish. All of the makeup back then had a velvet finish without a heavy pearl. It was really important to mimic these textures."
That's where the new Haus Labs Casa Gaga Italian Glam Collection came in. The entire lineup is a love letter to Italian culture — as Lady Gaga said in a press release, "There's glam, then there's Italian Glam" — which was used throughout the movie.
Carboni also focussed on textures for the rest of the cast. "In the 70s, I used a lot of gloss because it was all about dewy skin and shiny lips. Then in the 80s, we went for more matte effect, so it was less translucent. In the 2000s, it was that sun-kissed look with messy, shaggy hair and nude lips." (They used a handful of neutral shades from Charlotte Tilbury's Matte Revolution Super Nudes Lipstick Collection (£25 each).)